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Currently browsing: strategy
  • 24 Nov 2016

    The profit-utility trade-off

    As a sports owner or director of a team it is crucial to know the purpose of our organisation. Are we there to make a profit, or are we there to win trophies? The ideal answer would of course be both but whilst everyone could be profitable, by definition not everyone can be a winner.

    The […]

  • 20 Oct 2016

    How to win on Saturday

    When we refer to ‘strategy’ in football, we normally think of processes where the results may not materialise for months or even years. A club’s strategy might seek to exploit inefficiencies in the transfer market or youth development, for example.

    A football club boardroom can however also focus on strategies that will help the team […]

  • 06 Oct 2016

    Help me, help you

    Rod Tidwell stands naked, his inquisitive look the reaction to the imploring face of his agent, Jerry Maguire.  “Help me, help you” Maguire repeats, over and over, his red face framing the exasperation in his eyes.  Help me, help you.

    This is the seminal moment in the film, Jerry Maguire.  The moment where Tidwell, played by […]