At the end of the season, in reviewing what went right or wrong in our roles, it’s often easy to pinpoint a few crucial moments.“I'm glad we renewed his contract then, it clearly gave him a boost for the rest of the season.”“Without our crisis meeting in December, the campaign would have fallen apart.”
Big data offers unprecedented opportunities for discovery and insight. When used the right way big data can help us understand what happened, why it happened and what will happen tomorrow. It can help us foresee problems and potential through correlations and connections we weren’t aware of. It can rinse our eyes and overrule our cognitive biases...