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Why your club shouldn’t spend any money in the January transfer window

In boardrooms around the country this month, the same question will be asked: “Can he keep us up?” Nothing else matters to half the teams in the Premier League, given the money at stake in the top flight. They are desperate for ‘proven winners’, players who have won trophies, or who have never been relegated before. They are desperate for a saviour and will take a punt on the flimsiest evidence, wanting to believe that they are investing in a solution to their problems, trying to convince themselves that they are doing the right thing. Anyone, for any price, to get them out of the mire.

And it almost never works.

That is proven by the research of 21st Club, the football data analysis firm. They have studied the value of spending big in January and have found that the costs of shelling out money to save your season outweigh the benefits.

Published: July 22, 2020

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