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Business Of Sports: ‘Richer, shorter, funkier’ could be the motto for football’s future


Still offering hope to mankind — and Asians in particular — is 21st Club, the sports intelligence agency whose tagline is “The club that keeps you ahead of the game”. From its recently opened office in Singapore, managing director for Asia-Pacific, Ben Marlow, sounded a note of optimism for the region in seeing football become a key part of a wider entertainment industry.

He stated: “New competition is springing up for the big European leagues all the time — leagues in Asia, for example, don’t have anywhere near the historic baggage. As such, there may be a tendency to consider football in the same way as any other entertainment product, which will need to be tailored to the changing needs/preferences of the market.

Published: February 13, 2020