Get the latest news and insights from 21st Club

Please read our Privacy Policy carefully to understand how we use your data. You can opt-out of our marketing communication at any time.

Our view

The illusion that we understand the past fosters overconfidence in our ability to predict the future
DANIEL KAHNEMAN – Author of Thinking, Fast and Slow

Now Available

Changing the Conversation
21st Club presents a collection of insights for football club boardrooms

Changing the Conversation

Order Now

Createspace Amazon
  • 10 Sep 2013

    Finding signal amidst the summer transfer noise

    The dust has barely settled on the summer transfer window and there is already feverish speculation surrounding the impact the big money buys will have on the fortunes of teams across the major divisions. Thankfully we can now monitor this objectively, courtesy of our design friends @signal__noise who have created this wonderful interactive Transfer Window analysis tool...
  • 11 Aug 2013

    Contextual Intelligence (CQ): a definition

    Big data offers unprecedented opportunities for discovery and insight. When used the right way big data can help us understand what happened, why it happened and what will happen tomorrow. It can help us foresee problems and potential through correlations and connections we weren’t aware of. It can rinse our eyes and overrule our cognitive biases...