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Our view

The illusion that we understand the past fosters overconfidence in our ability to predict the future
DANIEL KAHNEMAN – Author of Thinking, Fast and Slow

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Changing the Conversation
21st Club presents a collection of insights for football club boardrooms

Changing the Conversation

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  • 20 Nov 2013

    In the future: the manager will become obsolete

    Ten years from now it will seem incredible that, for all the wealth enjoyed by top flight football clubs in England via ever-increasing television rights deals and commercial sponsorships, few of them afforded themselves one of the most valuable luxuries to any successful team: time. As part of @21stClub's future of football series, @RWhittall explores how the director of football will become commonplace amongst future successful teams...
  • 08 Nov 2013

    The Future of Football series – how teams will win 10 years from now

    Football continues to grow in popularity around the world in part because it has changed so little since eleven club and school representatives met in a London pub in 1863 to hammer out the association rules. Despite some tinkering here and there over the last century and a half, the game is still two teams of eleven players trying to kick a ball into the opposing net. This is part of its enduring allure...
  • 10 Sep 2013

    Finding signal amidst the summer transfer noise

    The dust has barely settled on the summer transfer window and there is already feverish speculation surrounding the impact the big money buys will have on the fortunes of teams across the major divisions. Thankfully we can now monitor this objectively, courtesy of our design friends @signal__noise who have created this wonderful interactive Transfer Window analysis tool...
  • 11 Aug 2013

    Contextual Intelligence (CQ): a definition

    Big data offers unprecedented opportunities for discovery and insight. When used the right way big data can help us understand what happened, why it happened and what will happen tomorrow. It can help us foresee problems and potential through correlations and connections we weren’t aware of. It can rinse our eyes and overrule our cognitive biases...