Get the latest news and insights from 21st Club

Please read our Privacy Policy carefully to understand how we use your data. You can opt-out of our marketing communication at any time.

MailChimp Pop-Up

Our view

The illusion that we understand the past fosters overconfidence in our ability to predict the future
DANIEL KAHNEMAN – Author of Thinking, Fast and Slow

Now Available

Changing the Conversation
21st Club presents a collection of insights for football club boardrooms

Changing the Conversation

Order Now

Amazon
  • 11 Sep 2015

    The motivation equation

    With the transfer window now closed, attention now turns to maximising the potential of the existing playing squad. One of the ways clubs can do this is by paying bonuses - for appearances, for wins and for league or cup performance. On paper these bonuses are incentives, designed to encourage the player to perform even better than he normally would.
  • 21 Aug 2015

    Where do we rank?

    In February, ESPN released a feature titled The Great Analytics Rankings. In it they rated every major US sports franchise on its “analytics staff, its buy-in from execs and coaches, its investment in biometric data and how much its approach is predicated on analytics,” producing a top 10, bottom 10 and headline assessment of each team.At a professional sports club it would be difficult to perform a similarly comprehensive overview of the competition, but there are enough rumours and ongoing knowledge exchange to at least hazard a guess.
  • 05 Jun 2015

    Summer reading

    The season has ended for many teams around the world, and our Evolution blog will also be taking  post-season break. Over the last 10 months, we’ve been sharing our own thoughts and ideas as to how football clubs can achieve competitive edge and build sustainable success. 
  • 27 May 2015

    Did you exceed expectations?

    In August, we presented a framework to set expectations for the new season.Instead of setting a league position benchmark, we suggested clubs set a points benchmark to assess themselves against in May (or December, for many Scandinavian and American clubs). The reasoning followed that whilst league position is sometimes at the mercy of rivals’ form, points tally is something entirely within a club’s control.