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Our view

The illusion that we understand the past fosters overconfidence in our ability to predict the future
DANIEL KAHNEMAN – Author of Thinking, Fast and Slow

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Changing the Conversation
21st Club presents a collection of insights for football club boardrooms

Changing the Conversation

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  • 01 Jul 2020

    Evaluating the Mental Model

    We all want to be able to predict the future. The better you can predict the future, the more control you have once it arrives.
    Every allocation of resources is a bet on what’s to come. Liverpool invested in sophisticated analytics and it paid off – other clubs are now following suit.
    Amidst the rush to innovate […]

  • 17 Jun 2020

    What’s the R-number in your business? Part I

    21st Club Co-Founder, Rasmus Ankersen, provides his thoughts on finding a metric that detects your problem before it becomes too late to fix

    17 years ago Michael Lewis published his bestselling book Moneyball in which he described how Oakland Athletics used statistical models to achieve a competitive edge. Through statistical analysis Oakland Athletics learned that one […]

  • 11 Jun 2020

    No cutting edge

    As La Liga, Serie A and the Premier League line up to join the Bundesliga in resuming play, all eyes have been on Germany to try to work out what the impact of playing behind closed doors has been. Why has home teams’ win percentage in the Bundesliga almost halved?

    It’s not that home teams have […]

  • 28 May 2020

    Ballon d’Or 2023

    The last 2 months have given us time to reflect on improving old processes but with football beginning to return we wanted to shift our attention to the future. Specifically, we wanted to look at the Ballon d’Or, the most prestigious individual award a player can win, and ask ourselves, what could it look like […]

  • 21 May 2020

    The right partner club

    One of the outcomes of the Covid crisis is that organisations in football will have to work collaboratively to restore the health of the sport. One such collaboration may be formal partnerships between clubs; we’ve explored why, and how to go about it.

    Based on our conversations in the market, we know that ownership groups are […]

  • 14 May 2020

    Two more subs

    After the International Football Association Board’s decision last week, leagues can now allow up to five substitutions per game rather than the usual three. We look at some of the potential consequences should leagues implement the new rule.

    Which teams would benefit the most?

    Squads with the greatest strength in depth are the most obvious beneficiaries. This […]