In the media_

Articles featuring insight from Twenty First Group.

‘Stick to the plan!’ Analytics, the Ryder Cup and the lessons for other sports

Last week Thomas Bjørn admitted analytics played a big part in Europe’s Ryder Cup victory – the best teams are open to ideas no matter where they come from…

Empty stadiums have shrunk football teams’ home advantage

Officiating bias disappears without fans, but clubs still play better at home…

Danny Willett’s extra club: how new analytics company aided Masters winner

London-based 15th Club has quickly asserted itself as frontrunner in providing data and intelligence to golfers and caddies out on the course

Record football transfer deals within the realms of the rational

Data analysis suggests sums spent on players are in proportion to resources available…