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  • 30 Jan 2020

    Player Portfolio Theory

    Money has poured into football over the past decades, transitioning football clubs into football businesses. Savvy owners and operators are acutely aware that club business performance actually depends on sporting performance. And as a result, we’ve found that owners have started evaluating on-pitch talent like an investment portfolio. 

    Global football is more connected today than ever […]

  • 10 Oct 2019

    The Curious case of Mohamed Salah

    Since his Player of the Year winning season of 2017/18, Mohamaed Salah has divided opinion. In the last 14 months he has continued to be the biggest direct contributor to Liverpool’s attack with 46 goals and assists across the Premier League and Champions League (Mane 35 and Firmino 31) yet the fans seem to be […]

  • 16 May 2018

    21st Club join forces with EPP on Head Coach Hire

     21st Club, a strategic advisory business helping clubs across Europe achieve competitive edge, are delighted to announce their partnership with leading performance experts Elite Performance Partners. This collaboration of shared resources means clubs can benefit when recruiting for the pivotal role of Head Coach.

    LONDON: 16th May 2018

    21st Club and Elite Performance Partners are bringing to […]