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Insights from Asia

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  • 22 Jul 2020

    Insights from Asia: A true measure of success

    In our strategic discussions with leagues across the Asian region, it is clear how significant results in the AFC Champions League (ACL) is in providing a measure of success. It is notoriously difficult to benchmark your progress against other Asian leagues without sophisticated statistical models, leaving leagues to rely on performance in Asia’s premier club […]

  • 04 Mar 2020

    Insights from Asia: Better together

    One of the biggest opportunities for clubs in growing football markets like Asia is to work with the league to help grow the value of the competition. Broadcast rights are an increasingly significant source of revenue for Asian clubs meaning that helping to grow the value of those rights at a league level will ultimately […]

  • 16 Jan 2020

    Insights from Asia: One step at a time

    Takumi Minamino’s journey from Japan to Merseyside has, on the face of it, been relatively simple.  Starting his professional career at Cerezo Osaka in his native Japan, it has only taken two transfers to find himself part of a Liverpool team rated as the strongest team in the world by almost everyone, including 21st Club’s […]

  • 09 Dec 2019

    Insights from Asia: Leagues need to win too

    Football is about winning. While results are paramount, the reality is that not everyone can win – a league season is ultimately a zero-sum game with one club’s success counterbalanced by another’s failure.  But clubs are not the only ones in the results business. Leagues are also competing in a zero-sum battle for attention, and […]

  • 18 Sep 2019

    Insights from Asia: Football’s silk road

    The Silk Road is an ancient network of trading routes that principally enabled the trade of China’s silk, judged to be the world’s finest, to lucrative markets across Europe. The economic and cultural exchange between East and West forged and sustained the Silk Road, a legacy of which is the growth of Asia’s great civilisations. As […]

  • 30 Jul 2019

    Insights from Asia: Potential vs. Performance

    The current narrative around Asian football is that of an exciting newcomer gathering momentum to challenge the more established European football market. Yet our analysis suggests that the gap between Asia and Europe in terms of footballing quality is actually growing, not shrinking – so what can be done to help Asian leagues fulfil their […]