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  • 04 Jan 2019

    Predictions for 2019

    What we love doing more than anything else us helping people prepare for risk and uncertainty, and so with that in mind we’ve made some predictions for the year ahead.

    The closest title race in Europe is the Bundesliga’s

    After a few years of slightly underwhelming title races in Europe’s biggest leagues, two underdog challengers have emerged […]

  • 31 Dec 2018

    Reflections on 2018

    In most walks of life it is customary during this brief lull in festivities to reflect on our experiences during the past year – the achievements, the milestones, the memories. Football’s hectic fixture schedule makes it trickier to indulge in such cathartic reflection, but nevertheless I managed to carve out some time this week to reflect on our own achievements here at 21st Club and […]

  • 29 Dec 2016

    2016: a year of change

    The turn of the year is a time for celebration and anticipation – for people eager for fresh starts and the challenges ahead. It’s also a time for reflection, as we contemplate how the past events will shape our futures.

    It’s hard to know where to start with 2016 – a year of unpredictability, extraordinary […]

  • 25 May 2016

    A season in reflection

    Back in August, we kicked off the European season with a blog about how clubs should seek an ‘outside view’ when setting expectations for the new season. The short piece was inspired by one of our favourite authors, Daniel Kahneman, who – in Thinking Fast and Slow (a must read for the summer if you […]

  • 05 Jun 2015

    Summer reading

    The season has ended for many teams around the world, and our Evolution blog will also be taking  post-season break. Over the last 10 months, we’ve been sharing our own thoughts and ideas as to how football clubs can achieve competitive edge and build sustainable success. 
  • 11 Aug 2013

    Contextual Intelligence (CQ): a definition

    Big data offers unprecedented opportunities for discovery and insight. When used the right way big data can help us understand what happened, why it happened and what will happen tomorrow. It can help us foresee problems and potential through correlations and connections we weren’t aware of. It can rinse our eyes and overrule our cognitive biases...