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Currently browsing: General
  • 21 Aug 2019

    Doing more with less

    We all know that money has a big influence on our team’s performance; we can only dream as high as our budget allows us to do. Nevertheless, there are still teams that punch above their weight. What lessons can we learn from the most efficient teams in the world?

    Our Efficiency Rankings enable us to compare […]

  • 15 Aug 2019

    Reacting to Week 1 results

    Manchester United are back, Lampard is too inexperienced, Maupay is a bargain, and so on.

    After forming opinions all summer long we often completely reject them after watching just one performance of the new season: but should we? Do we overreact to early season results, or do we sometimes actually underreact?

    The betting markets help us monitor […]

  • 24 Jul 2019

    Our second home


    We have some exciting news!

    Following our recent London relocation, we’re thrilled to announce that we’re now expanding overseas as we continue to deliver on our global mission to change the conversation in football.

    We recognise that if we’re to become more global, then we also need to become more local. So earlier this summer, we opened […]

  • 04 Jan 2019

    Predictions for 2019

    What we love doing more than anything else us helping people prepare for risk and uncertainty, and so with that in mind we’ve made some predictions for the year ahead.

    The closest title race in Europe is the Bundesliga’s

    After a few years of slightly underwhelming title races in Europe’s biggest leagues, two underdog challengers have emerged […]

  • 31 Dec 2018

    Reflections on 2018

    In most walks of life it is customary during this brief lull in festivities to reflect on our experiences during the past year – the achievements, the milestones, the memories. Football’s hectic fixture schedule makes it trickier to indulge in such cathartic reflection, but nevertheless I managed to carve out some time this week to reflect on our own achievements here at 21st Club and […]

  • 29 Dec 2016

    2016: a year of change

    The turn of the year is a time for celebration and anticipation – for people eager for fresh starts and the challenges ahead. It’s also a time for reflection, as we contemplate how the past events will shape our futures.

    It’s hard to know where to start with 2016 – a year of unpredictability, extraordinary […]

  • 25 May 2016

    A season in reflection

    Back in August, we kicked off the European season with a blog about how clubs should seek an ‘outside view’ when setting expectations for the new season. The short piece was inspired by one of our favourite authors, Daniel Kahneman, who – in Thinking Fast and Slow (a must read for the summer if you […]