Get the latest news and insights from 21st Club

Please read our Privacy Policy carefully to understand how we use your data. You can opt-out of our marketing communication at any time.

MailChimp Pop-Up

Business Intelligence

Currently browsing: Business Intelligence
  • 12 Mar 2020

    What can you get for a hundred grand?

    Last year, the FT ran a feature on FC Barcelona’s Innovation Hub, and about how the club is looking for new ways to gain a competitive edge. For most other clubs around the world, it is not possible to match Barcelona’s spending in areas such as analytics, sports science, nutrition, and stadium infrastructure, so it […]

  • 05 Dec 2019

    Best tickets into European Competition

    Consumers today are more savvy than ever. As prospective buyers, we rarely buy the first product we find. Instead we often dig around through ratings, reviews, and other evidence-based research prior to deciding what is worth buying and whether to transact. Shouldn’t the same approach exist for prospective football club investors?


    Football clubs are most attractive […]

  • 28 Nov 2019

    Be the Airbnb of football

    There are conventions that govern any industry. In the world of hotels, one convention is that you own real estate. Another is that you have someone greet guests to check them in. There are countless others – or there were, until Airbnb decided to break them. They effectively asked: what if you didn’t have real […]

  • 21 Nov 2019

    Upward mobility

    Two points off Real Madrid and Barcelona at the top of La Liga, Real Sociedad are flying high under Imanol Alguacil this season.
    Alguacil’s managerial career started out at Sociedad in 2011, where he worked his way up through various positions in the youth team setup to become manager of the B team in Spain’s third […]

  • 03 Oct 2019

    One-hit wonders

    Benchmarking the productivity of our academy can be tough. Only a small number of players might break through to our first team, and it’s not always easy keeping track of departed players. What’s more, we often only immediately recall a handful of players produced – but do they actually represent the wider productivity of the […]

  • 13 Sep 2019

    Coaching Boosts

    From prior research, we know the sole act of changing a coach does little to guarantee performance impact over the long run at an average club.

    However the right coach in the right environment can prove to be significant, particularly over shorter horizons of a couple years. Such increases in performance can boost a club into […]

  • 01 Aug 2019

    The 30,000-foot view

    How much is Eden Hazard worth? Real Madrid’s view is that he’s worth £90m, and it seems to be in line with the transfer market and media consensus. But why is he worth that much? The question we should be asking ourselves when signing a new player is: how much will he improve the team? […]

  • 18 Jul 2019

    A Magic Gini Lamp?

    Professional sports leagues aspire to be the best in the world. Naturally, leagues are mindful of methods to improve their product and become (or remain) top tier. As a result, they can find themselves turning to other leagues and other sports for ideas – borrowing tactics that appear successful; avoiding those deemed as failures.
    As professional […]