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Business Intelligence

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  • 03 Sep 2020

    The foundations of a strong league

    One of the challenges leagues outside Europe’s Big 5 face is knowing a) how to benchmark themselves against others, and b) how to benchmark themselves against where they should be. The former can be done with our World Super League ranking of leagues, but the latter requires an assessment of a wider domestic ecosystem.

    The basis […]

  • 17 Jun 2020

    What’s the R-number in your business? Part I

    21st Club Co-Founder, Rasmus Ankersen, provides his thoughts on finding a metric that detects your problem before it becomes too late to fix

    17 years ago Michael Lewis published his bestselling book Moneyball in which he described how Oakland Athletics used statistical models to achieve a competitive edge. Through statistical analysis Oakland Athletics learned that one […]

  • 21 May 2020

    The right partner club

    One of the outcomes of the Covid crisis is that organisations in football will have to work collaboratively to restore the health of the sport. One such collaboration may be formal partnerships between clubs; we’ve explored why, and how to go about it.

    Based on our conversations in the market, we know that ownership groups are […]

  • 07 May 2020

    Bee more hive

    Like many towns across the world, Codsall, on the outskirts of Wolverhampton, England, has become a ghost town. A ghost town of empty cafes and restaurants. But local arts and crafts cafe, The Codsall Hive refuse to be broken. To keep themselves alive, they’ve started offering customers the chance to pick up pottery decorating kits […]

  • 09 Apr 2020

    Football’s revolving door

    Eddie Howe; Simone Inzaghi; Diego Simeone; Stephane Moulin; and Christian Streich. The link between the five is that they’re the longest-serving active managers in each of Europe’s biggest leagues. But their longevity is the exception rather than the rule. The typical manager in these leagues has been in post for just 29 games. And fewer […]

  • 12 Mar 2020

    What can you get for a hundred grand?

    Last year, the FT ran a feature on FC Barcelona’s Innovation Hub, and about how the club is looking for new ways to gain a competitive edge. For most other clubs around the world, it is not possible to match Barcelona’s spending in areas such as analytics, sports science, nutrition, and stadium infrastructure, so it […]