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Post Archive

The list of our articles
  • 15 Aug 2019

    Reacting to Week 1 results

    Manchester United are back, Lampard is too inexperienced, Maupay is a bargain, and so on.

    After forming opinions all summer long we often completely reject them after watching just one performance of the new season: but should we? Do we overreact to early season results, or do we sometimes actually underreact?

    The betting markets help us monitor […]

  • 08 Aug 2019

    A Proven Strategy

    Football sometimes provides too many blueprints for success. In any given season, a team we’re looking to emulate might succeed for many different reasons, so it helps to look at how a typical benchmark club achieves success, and use that as a basis for our strategy.

    For example, we are often asked by boardrooms of promoted […]

  • 01 Aug 2019

    The 30,000-foot view

    How much is Eden Hazard worth? Real Madrid’s view is that he’s worth £90m, and it seems to be in line with the transfer market and media consensus. But why is he worth that much? The question we should be asking ourselves when signing a new player is: how much will he improve the team? […]

  • 30 Jul 2019

    Insights from Asia: Potential vs. Performance

    The current narrative around Asian football is that of an exciting newcomer gathering momentum to challenge the more established European football market. Yet our analysis suggests that the gap between Asia and Europe in terms of footballing quality is actually growing, not shrinking – so what can be done to help Asian leagues fulfil their […]

  • 24 Jul 2019

    Our second home

     

    We have some exciting news!

    Following our recent London relocation, we’re thrilled to announce that we’re now expanding overseas as we continue to deliver on our global mission to change the conversation in football.

    We recognise that if we’re to become more global, then we also need to become more local. So earlier this summer, we opened […]

  • 18 Jul 2019

    A Magic Gini Lamp?

    Professional sports leagues aspire to be the best in the world. Naturally, leagues are mindful of methods to improve their product and become (or remain) top tier. As a result, they can find themselves turning to other leagues and other sports for ideas – borrowing tactics that appear successful; avoiding those deemed as failures.
    As professional […]

  • 11 Jul 2019

    Quadruple Dutch

    At the core of the Netherlands’ impressive run to the Women’s World Cup final was a group of four Arsenal players: Vivianne Miedema, Daniëlle van de Donk, Dominique Bloodworth, and Sari van Veenendaal. The Netherlands are far from the first national team that has leveraged a club connection, but could domestic clubs also take advantage […]

  • 04 Jul 2019

    How good will de Ligt be?

    When Matthijs de Ligt eventually signs for Juventus, for a reported €80m, the consensus opinion will be that they’ve bought the best under 21 defender in the world, and a player that is likely to become the best centre back in the world. But how certain can we be that this will be the case?

    How […]