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Hyundai A-League invests in the long term future of clubs

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Football Federation Australia (FFA) today announced a partnership with 21st Club, a leading international football-management software developer and consultancy business.

LONDON, 30th January 2018

21st Club will support all 10 Hyundai A-League clubs in the management of their salary cap requirements and provide support in strategic squad planning. The FFA’s appointment of 21st Club was supported unanimously by the clubs.

The partnership will see 21st Club adapt Evolution – their platform that helps clubs manage their player costs, strategically plan the player pipeline and analyse the impact of future scenarios, in addition to rationalising processes across the clubs – to better support the league to monitor compliance with regulations.

The Head of Hyundai A-League and Westfield W-League, Greg O’Rourke, is looking forward to having one common platform introduced for both the FFA and the clubs when it comes to squad payments and future planning. “I am excited about the prospect of working with 21st Club. They are a global organisation and proven best practice operators in this area of football,” said O’Rourke. “We are looking forward to reaping the rewards of our collaboration for the benefit of the clubs and the league as a whole,” he said.

Ben Marlow, Head of Football at 21st Club is equally excited about the new partnership with FFA and the Hyundai A-League clubs. “We are delighted to be working with the Hyundai A-League,” said Marlow. “Our strategic approach philosophically aligns with the objectives of the Hyundai A-League and we are excited about the positive contribution we will make to the development of this exciting league.”


Further Information:

21st Club ( was founded in 2013 with the vision of helping clubs win by thinking differently, and not by simply spending more. The company now helps a number of clubs and leagues identify and exploit inefficiencies in the football market through providing both software and advisory services. 21st Club work with over 60 clubs and leagues globally.

The Hyundai A-League ( is managed by Football Federation Australia (FFA). The A-League was established in 2004 as a successor to the National Soccer League (NSL) and competition commenced in August 2005. The Hyundai A-League is currently contested by ten clubs; nine based in Australia and one based in New Zealand. It is known as the Hyundai A-League through a sponsorship arrangement with the Hyundai Motor Company Australia.