An unwanted record
Earlier this week we launched Acquisition, our new product that helps football clubs mitigate risk and maximise success in the transfer market. Acquisition was born out of us seeing the level of inefficiency in player trading and wanting to help clubs make smarter decisions with their money.
For a good example of how money is often wasted in football, we can look at club-record signings since 2010. In the ‘big 5’ European leagues, just 56% of these signings have become ‘core’ players in their first season, despite commanding a fee larger than any other player in this period. That means at the very least virtually half of all marquee signings fail to meet expectations.
Curiously, the average club’s second-most expensive signing since 2010 has had more success, with 63% becoming core players. But as we look at the 3rd, 4th and 5th-most expensive deals, the typical club sees these signings increasingly become squad and fringe players.
As an industry, we know we can be be more prudent with our money. This doesn’t mean being more frugal, it simply means having access to better and more complete information. New players come with new costs, so it’s important to know – record transfers or otherwise – that the return on investment will be worthwhile.