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Urgent vs. important

“What is important is seldom urgent and what is urgent is seldom important.”

 — Dwight D. Eisenhower


Your next match is urgent.

Your position at the end of the season is important.

Dealing with a disappointing result from the weekend is urgent, understanding if you actually deserved to lose is important.

Signing a new player in the window is urgent, creating pathways for the next generation is important.

The age profile of your squad today is urgent, developing a succession plan that ensures a continuous availability of peak age players is important.

Adopting a playing strategy for the weekend is urgent, building a philosophy for the club is important.

Getting our heads down and working hard is urgent, getting an outside view is important.

The characteristics of important: strategic, long-term, enduring, foundational, stable, meaningful.

If we invest in important, urgent happens less often. The inverse is seldom true.


About Blake Wooster

Blake Wooster has created 66 entries.