Urgent vs. important
“What is important is seldom urgent and what is urgent is seldom important.”
— Dwight D. Eisenhower
Your next match is urgent.
Your position at the end of the season is important.
Dealing with a disappointing result from the weekend is urgent, understanding if you actually deserved to lose is important.
Signing a new player in the window is urgent, creating pathways for the next generation is important.
The age profile of your squad today is urgent, developing a succession plan that ensures a continuous availability of peak age players is important.
Adopting a playing strategy for the weekend is urgent, building a philosophy for the club is important.
Getting our heads down and working hard is urgent, getting an outside view is important.
The characteristics of important: strategic, long-term, enduring, foundational, stable, meaningful.
If we invest in important, urgent happens less often. The inverse is seldom true.