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  • 22 Feb 2018

    Apples to apples

    The European Golden Boot is an annual award recognising the best goalscorer in club football in Europe. It was initially awarded every season to the player who scored the most goals in European first divisions.

    The early awardees were a mix of household names, such as Marco van Basten, and relative unknowns, such as Cypriot […]

  • 01 Feb 2018

    The right science

    There is a lot that we can learn from seeing how the same challenges are faced and resolved in a different context. We often look to other industries to identify whether there are any approaches that may be applied to football.

    An asset management company when hiring an fund manager, for example, will seek out a […]

  • 11 Jan 2018

    Selling our Coutinho

    Selling our best player is an immensely difficult decision. We are naturally loss averse, and want to protect what we have. We imagine all the things that could go wrong without them. This is even harder in January, when it is felt the disruption is magnified.

    Key decision makers at Liverpool probably went through this process […]

  • 04 Jan 2018

    Predictions for 2018

    After reviewing the year that has been, we’ve made some predictions for 2018:

    Don’t expect miracles, Liverpool

    The world’s most expensive defender, Virgil van Dijk, will have a limited impact on Liverpool’s defensive output. Our Player Contribution model expects the Reds to concede 2 fewer goals per season with the Dutchman as a regular starter. In truth, […]

  • 21 Dec 2017

    That winning feeling

    There’s the story of a football club that wanted to learn more about their supporters’ matchday experience. After each game, they asked a selection of match-going fans what they thought of the atmosphere during the game, the view from their seat, their ease of buying food and drink, and so on. They asked the fans […]

  • 14 Dec 2017

    The cost of January

    The January transfer window is well-known to be a chaotic period, with circumstance rather than planning being a key driver of activity.

    The general perception is that a good window can turn performance around; we can all think of examples of teams that spent significantly on new players, and saw an improvement in results. The bigger […]

  • 21 Sep 2017

    The football exchange rate

    Football’s global reach means the sport is uniquely positioned as having many high-quality leagues dotted around the world. Therefore unlike in the NBA or NFL – which are effectively closed leagues – understanding how performance translates across leagues is one of the single biggest challenges a club can face.

    This is particularly true when looking […]

  • 07 Sep 2017

    High-frequency trading

    As the dust settles from another chaotic transfer period, it’s important to assess how things went during the window. While it may take some time to evaluate our new signings, it is possible to evaluate our processes: the steps that led to all the bids, negotiations, and deals done.

    In our own review of the […]

  • 17 Aug 2017

    Everything else is just noise

    Thinking clearly under pressure was one of Sir Clive Woodward’s favourite mantras as coach of England’s 2003 Rugby World Cup-winning side. In order to ensure his players were able to make the right calls when the heat was on, Woodward sought to recreate pressurised scenarios so that his team had already practised the thought processes […]