Philosophy

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  • 09 Mar 2017

    Talking the talk

    The football industry is going through a period of change in which establishing joined-up football services off the pitch is a key strategic goal and often a major logistical challenge. To be able to succeed in this respect and introduce the new ideas that are central to its advancement requires a certain bravery on the […]
  • 07 Apr 2016

    Copying Spain

    Between 2008 and 2012 Barcelona and Spain’s possession-heavy playing style led to unparalleled domestic and international success. Tactically, the game across the continent shifted, led by an effort to mimic some of the best aspects of these teams.What people also noticed was that Spain and Barcelona were winning trophies with players well under six foot […]
  • 10 Mar 2016

    The meaning of aggression

    Professional sport is full of buzzwords and banalities, perhaps the most common of which is the demand to be “positive” or “aggressive” in one’s approach. Indeed, men’s tennis’ world number two Andy Murray spoke about this type of analysis last week: A lot of commentators say you have to be more aggressive. Does that mean you […]
  • 05 Jan 2016

    Football’s failure in philosophy

    In any ordinary organisation, philosophical alignment is a key factor in success. If the people on the shop floor can endorse the organisation’s vision, the people in head office have a greater chance of achieving it. It is for this reason that much time, energy and money is spent on communicating the organisation’s vision to […]
  • 11 Aug 2015

    Make three rules

    Imagine, for a moment, that you wanted to make three rules in this transfer window to which your club must abide.After some thought, you set out these simple guidelines for new signings:Must be 25 years old or younger, so we get his peak years Must have played 70%+ minutes last season, so we know he’s been […]