Data

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  • 13 Apr 2016

    I cannot make bricks without clay!

    “Data, data, data!” [Holmes] cried impatiently. “I cannot make bricks without clay!” ― Arthur Conan Doyle, The Adventure of the Copper BeechesThe brilliant detective of Conan Doyle’s creation is not alone.  Today, key decision-makers in most fields rely on a healthy supply of objective, accurate data and analytics in order make the decisions on which their […]
  • 03 Mar 2016

    In defence of intuition

    Intuition has historically been a decision-maker’s best friend in business and sport. Then data came along and the value of intuition seemingly diminished - an objective challenger to the notion that we’re capable of understanding something immediately without the need for conscious reasoning or numbers.The commonly held assumption that intuition is nothing more than pure […]
  • 25 Feb 2016

    In defence of decisions

    Decision-making in football is a thankless task. Such is the diversity of opinion that even sensible action - selling an ageing player for example - is likely to attract the ire of some. Media narrative is often deliberately contrarian and fans can be passionate beyond reason. Inaction, no matter how sensible or justified, can also […]