Get the latest news and insights from 21st Club

Competitive edge

Currently browsing: Competitive edge
  • 14 Sep 2017

    Bean bags and sleeping pods

    The ultimate goal for any company – in or outside of football – is to achieve the highest possible returns for the lowest possible cost. A key factor in delivering this has been the ability to attract and retain better talent than your competitors.  This is perhaps more true of sport than any other industry […]

  • 03 Nov 2016

    Punching above your weight

    During the past few years, the likes of Uber and Lyft have roared into town to challenge the traditional taxicab industry. Spotify have done to iTunes what iTunes did to CDs. While Slack, the cloud collaboration software company, is busy (although less busy than most of course) revolutionising the way that organisations communicate.

    With relatively fewer […]

  • 05 May 2016

    The underdog theory

    It’s been a remarkable week for footballing underdogs: on Monday Leicester City completed their astonishing title charge, while 24 hours later Atlético Madrid reached a second Champions League final in three years.

    Theories abound as to the reasons for their extraordinary success, ranging from team spirit to the degree of luck enjoyed. A discussion of these […]

  • 29 Oct 2015

    How do we know this works?

    As recently as the late 19th century, some physicians were convinced that practices such as bloodletting patients were effective methods for treating certain illnesses. Nowadays, we know such treatments to be useless or even damaging, but it wasn’t until people started challenging these ‘experts’ that change finally came about.In this instance, change was the result of people asking: how do we know this works? This simple question encouraged the making of hypotheses, trials and production of verifiable results.
  • 21 Aug 2015

    Where do we rank?

    In February, ESPN released a feature titled The Great Analytics Rankings. In it they rated every major US sports franchise on its “analytics staff, its buy-in from execs and coaches, its investment in biometric data and how much its approach is predicated on analytics,” producing a top 10, bottom 10 and headline assessment of each team.At a professional sports club it would be difficult to perform a similarly comprehensive overview of the competition, but there are enough rumours and ongoing knowledge exchange to at least hazard a guess.
  • 05 Jun 2015

    Summer reading

    The season has ended for many teams around the world, and our Evolution blog will also be taking  post-season break. Over the last 10 months, we’ve been sharing our own thoughts and ideas as to how football clubs can achieve competitive edge and build sustainable success.