Asset management

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  • 01 Dec 2016

    The overvalued asset

    Imagine that this winter your squad had a player who you believed to be overvalued. Perhaps he’s a “Match of the Day player” who you suspect doesn’t contribute as much as his highlights suggest. He might be a defender who makes last-ditch tackles that only give away corners, or an ageing player who is enjoying […]
  • 10 Nov 2016

    How many players do we need?

    Implicit in all the decisions around player trading and youth promotion is a prediction about the depth of squad needed to compete during the season. Some clubs hope to go deep in all competitions, others are content at prioritising the league.Given the average footballer’s annual pay is a deeply material cost to the club, it […]
  • 05 Nov 2015

    The 20th player

    In 1984, Liverpool famously used just 15 outfield players in a 66-match season. 12 of those individuals played in over half of those matches, with just 3 fringe players coming in for cover.Football has unmistakably changed; large squads are now the norm and rotation is an accepted part of the game. However, teams still rely […]
  • 01 Oct 2015

    The smart boardroom…

    Sets the right pre-season expectations, based on the right metrics.Implements long-term strategies, rather than relying on short-term tactics.Creates accountability around the club’s philosophy, to ensure that progress and success is measured against relevant KPIs.Recognises the importance of measuring performance, not only results. Knows that wage bill doesn’t automatically = success, and that innovation can often […]
  • 05 Jun 2015

    Summer reading

    The season has ended for many teams around the world, and our Evolution blog will also be taking  post-season break. Over the last 10 months, we’ve been sharing our own thoughts and ideas as to how football clubs can achieve competitive edge and build sustainable success. Broadly, our blogs have focused on talent management, future […]
  • 24 Feb 2015

    Thinking about our assets

    Take a blank piece of paper and a pen. Draw a line down the centre, and then intersect horizontally to produce a matrix. Add an arrow to each line, pointing up and right:Label each of the boxes as follows: Top right: high cost, high productivity* Top left: high cost, low productivity Bottom right: low cost, high productivity […]