Our view

The illusion that we understand the past fosters overconfidence in our ability to predict the future
DANIEL KAHNEMAN – Author of Thinking, Fast and Slow

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Changing the Conversation
21st Club presents a collection of insights for football club boardrooms

Changing the Conversation

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  • 29 Mar 2017

    The distant GM

    The ability to remain objective and view information dispassionately is central to any robust decision-making process. At 21st Club we frequently expound the benefits of getting an ‘outside view’ when setting strategic objectives or making other major decisions. But what if clubs went further and more fully incorporated the role of ‘the outsider’ into their […]
  • 23 Mar 2017

    The opportunistic debut

    As we approach the final stretch of the European season, an increasing number of teams have fewer major placings for which to compete. With that comes an opportunity for young players to make their league debut, and hopefully with it a positive impression for the following season.It’s not unfair to suggest that these opportunities can […]
  • 15 Mar 2017

    Taking the long road

    Being a listed company has many benefits – easy access to capital, for example, and an ability to spread risk among a wider group of investors. But listing can also change a business’ priorities as the share price morphs from a useful barometer of market sentiment to a millstone around the neck of CEOs whose […]
  • 09 Mar 2017

    Talking the talk

    The football industry is going through a period of change in which establishing joined-up football services off the pitch is a key strategic goal and often a major logistical challenge. To be able to succeed in this respect and introduce the new ideas that are central to its advancement requires a certain bravery on the […]
  • 02 Mar 2017

    The Leicester City problem

    Last week’s sacking of Leicester City manager Claudio Ranieri evoked an understandably fervent response. Many felt that having won the league, the Italian deserved the opportunity to continue his tenureship, while others simply felt that in a results business he had failed to assure the club that he was still the right man for the […]
  • 23 Feb 2017

    A balancing act

    Squad-building is never a straightforward task; while accounting for size, you also have to consider cost, value and potential future performance.It’s also useful to consider the distribution of performance across the team; how good does our best player have to be relative to our tenth-best player, is there a cost to inequality in talent in […]
  • 16 Feb 2017

    Superforecasters

    If I asked you how likely your new January signing was to be a success, what would you say?Assuming you acquired an established player your natural instinct is that you really want your new signing to play every match between now and the end of the season - to boost your chances of survival or […]
  • 09 Feb 2017

    Controlling the uncontrollable

    It is an unarguable fact that we can win or lose football matches due to factors that are outside of our control. We exert significant influence on results through, for example, team selection, motivation and sound coaching but on any given day we can only leave marginal penalty calls, the opposition keeper’s performance and that […]
  • 26 Jan 2017

    The right information

    In the final stages of the transfer window, where we might have three or four options to pursue, we are often faced with a deluge of information. It’s the result of days, weeks, and months of data and anecdotes collected from scouts, analysts, and external sources like the media.Imagine, for example, that these are some […]