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  • 29 Dec 2016

    2016: a year of change

    The turn of the year is a time for celebration and anticipation - for people eager for fresh starts and the challenges ahead. It’s also a time for reflection, as we contemplate how the past events will shape our futures.It’s hard to know where to start with 2016 - a year of unpredictability, extraordinary […]
  • 25 May 2016

    A season in reflection

    Back in August, we kicked off the European season with a blog about how clubs should seek an ‘outside view’ when setting expectations for the new season. The short piece was inspired by one of our favourite authors, Daniel Kahneman, who - in Thinking Fast and Slow (a must read for the summer if you […]
  • 29 Dec 2015

    What have you taken from 2015?

    It's hard to believe that 2015 is already drawing to a close, and yet here we are - with our last Evolution blog of the year.Thanks for taking the time to read and to share our blog, the purpose of which is to respectfully challenge conventional boardroom thinking and to help find a better way […]
  • 05 Jun 2015

    Summer reading

    The season has ended for many teams around the world, and our Evolution blog will also be taking  post-season break. Over the last 10 months, we’ve been sharing our own thoughts and ideas as to how football clubs can achieve competitive edge and build sustainable success. Broadly, our blogs have focused on talent management, future […]
  • 09 Jul 2014

    Investing in our people

    I'm incredibly excited about the team we're building at 21st Club.Today Omar Chaudhuri has signed a contract to join us on a full-time basis. Omar comes armed with a First Class degree in Economics, two years experience at Prozone Sports and, moreover, Omar brings with him bundles of Contextual Intelligence that makes him a huge […]
  • 14 Aug 2013

    Founding promise

    So this is it. The start of what we hope will be an incredible journey - not only for our new business and also for our new tribe who we hope will follow and grow with us in the years to come.In life, the future is unknown, whereas the past is safe. That's because it's […]