Blake Wooster

  • 24 May 2017

    Because thinking is hard

    Back in January we wrote about some of the cognitive biases that can hinder our better judgement when recruiting new players. For example, we might overvalue experience – because know-how feels safe and so we assume it’s important – or be overly optimistic about a new player because we desperately want the signing to work out. Since […]
  • 13 Apr 2017

    On protecting that lead

    Pep Guardiola said that his failure to convince his Manchester City players to attack in Monaco was the reason for their recent Champions League elimination. “I tried to convince them in all the meetings we had to come here, try to attack and score,” said Guardiola. “My mistake was being not able to convince them […]
  • 16 Feb 2017


    If I asked you how likely your new January signing was to be a success, what would you say?Assuming you acquired an established player your natural instinct is that you really want your new signing to play every match between now and the end of the season - to boost your chances of survival or […]
  • 29 Dec 2016

    2016: a year of change

    The turn of the year is a time for celebration and anticipation - for people eager for fresh starts and the challenges ahead. It’s also a time for reflection, as we contemplate how the past events will shape our futures.It’s hard to know where to start with 2016 - a year of unpredictability, extraordinary […]
  • 03 Nov 2016

    Punching above your weight

    During the past few years, the likes of Uber and Lyft have roared into town to challenge the traditional taxicab industry. Spotify have done to iTunes what iTunes did to CDs. While Slack, the cloud collaboration software company, is busy (although less busy than most of course) revolutionising the way that organisations communicate.With relatively fewer […]
  • 24 Aug 2016

    Sunk-cost bias

    The Concorde jet was an incredible feat in aeronautical engineering. First flown in 1969, Concorde entered service in 1976, making it possible to fly from London to New York in as little as two hours, fifty-two minutes (and fifty-nine seconds, to be precise). It also proved, however, to be an enormous financial failure - losing […]
  • 25 May 2016

    A season in reflection

    Back in August, we kicked off the European season with a blog about how clubs should seek an ‘outside view’ when setting expectations for the new season. The short piece was inspired by one of our favourite authors, Daniel Kahneman, who - in Thinking Fast and Slow (a must read for the summer if you […]
  • 28 Apr 2016

    Taking stock

    During the season, we spend so much time in ‘push mode’ that we can forget to celebrate what went well or to evaluate why. “You’re only as good as your last game!”, or so the saying goes.  We tend to take stock only at the end of the season, when we finally get a chance […]
  • 24 Mar 2016

    Changing lanes

    In turns out that weaving back and forth between freeway* lanes will invariably not get you to your destination faster.The same is true in football, where we’re often too quick to make changes when things are seemingly not going our way. For example, in the Big 5 leagues, on average we change head coaches every […]