Blake Wooster

  • 19 Jul 2017

    The realistic recruiter

    Signing new players represents one of the biggest opportunities to move the needle in football, regardless of our club’s size and stature. It also carries a huge risk: the cost of getting it wrong.Fans and other stakeholders expect new signings to make an instant impact, yet they often fail to become core players in […]
  • 10 Jul 2017

    Acquisition: Finding a better way

     I'm really excited to launch Acquisition, the latest tool available inside our Evolution platform.The purpose of Acquisition is to help clubs mitigate risk and maximise success in the transfer market. Player trading is one of the biggest opportunities for a club to move the needle on performance, and yet as an industry we only get […]
  • 24 May 2017

    Because thinking is hard

    Back in January we wrote about some of the cognitive biases that can hinder our better judgement when recruiting new players. For example, we might overvalue experience – because know-how feels safe and so we assume it’s important – or be overly optimistic about a new player because we desperately want the signing to work out. Since […]
  • 13 Apr 2017

    On protecting that lead

    Pep Guardiola said that his failure to convince his Manchester City players to attack in Monaco was the reason for their recent Champions League elimination. “I tried to convince them in all the meetings we had to come here, try to attack and score,” said Guardiola. “My mistake was being not able to convince them […]
  • 16 Feb 2017


    If I asked you how likely your new January signing was to be a success, what would you say?Assuming you acquired an established player your natural instinct is that you really want your new signing to play every match between now and the end of the season - to boost your chances of survival or […]
  • 29 Dec 2016

    2016: a year of change

    The turn of the year is a time for celebration and anticipation - for people eager for fresh starts and the challenges ahead. It’s also a time for reflection, as we contemplate how the past events will shape our futures.It’s hard to know where to start with 2016 - a year of unpredictability, extraordinary […]
  • 03 Nov 2016

    Punching above your weight

    During the past few years, the likes of Uber and Lyft have roared into town to challenge the traditional taxicab industry. Spotify have done to iTunes what iTunes did to CDs. While Slack, the cloud collaboration software company, is busy (although less busy than most of course) revolutionising the way that organisations communicate.With relatively fewer […]
  • 24 Aug 2016

    Sunk-cost bias

    The Concorde jet was an incredible feat in aeronautical engineering. First flown in 1969, Concorde entered service in 1976, making it possible to fly from London to New York in as little as two hours, fifty-two minutes (and fifty-nine seconds, to be precise). It also proved, however, to be an enormous financial failure - losing […]