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  • 22 Mar 2018

    Our 12th man

    We all know that making our home stadium a ‘fortress’ can go a long way to achieving our objectives for the season. A part of that is having supporters who will get behind the team to both motivate our own players and intimidate opponents.

    The impact our fans can have is hard to quantify, and while […]

  • 15 Mar 2018

    When he leaves the building

    One of the things that makes sport different to other industries is a sporting organisation’s dependency on a relatively small number of individuals. In the UK for example, a large ‘normal’ business generating £200m+ in turnover will employ over 1,500 people on average. A Premier League club with the same income might have a workforce […]

  • 08 Mar 2018

    The perils of day trading

    Day to day, the market valuation of a stock can fluctuate up and down like a yo-yo. Take Bitcoin right now. Whether the cryptocurrency will be up or down tomorrow is anyone’s guess, such is the sentiment volatility towards the relatively new form of exchange.

    For traders, it can be addictive. The emotional rollercoaster of something […]

  • 01 Mar 2018

    Attack, attack, attack

    Last Wednesday, Roma led 1-0 at half time against Shakhtar Donetsk in the Champions League. Their coach Eusebio di Francesco urged his team to continue attacking; not only had they outshot the Ukranians 9-4, they’d created by far the better chances. Roma had an opportunity to put the tie to bed.

    Within seven second half minutes […]

  • 22 Feb 2018

    Apples to apples

    The European Golden Boot is an annual award recognising the best goalscorer in club football in Europe. It was initially awarded every season to the player who scored the most goals in European first divisions.

    The early awardees were a mix of household names, such as Marco van Basten, and relative unknowns, such as Cypriot […]

  • 15 Feb 2018

    It never evens out

    We’re often told that luck will even out over a season. After all, a year is a long time, and it seems absurd that one team would repeatedly have things go their way or against them.

    However, this misunderstands the true nature of ‘luck’. True luck, or randomness, is blind to what happened before, and can […]

  • 08 Feb 2018

    Opportunity knocks

    It seems hard to believe that only a few months ago, Nick Foles was just another forgotten NFL quarterback mooching around on the sidelines waiting for his chance. On Sunday, the newly-crowned Super Bowl MVP spearheaded the Philadelphia Eagles to victory against the more-fancied New England Patriots, having grasped the opportunity only when the team’s […]

  • 01 Feb 2018

    The right science

    There is a lot that we can learn from seeing how the same challenges are faced and resolved in a different context. We often look to other industries to identify whether there are any approaches that may be applied to football.

    An asset management company when hiring an fund manager, for example, will seek out a […]

  • 30 Jan 2018

    Hyundai A-League invests in the long term future of clubs


    Football Federation Australia (FFA) today announced a partnership with 21st Club, a leading international football-management software developer and consultancy business.

    LONDON, 30th January 2018

    21st Club will support all 10 Hyundai A-League clubs in the management of their salary cap requirements and provide support in strategic squad planning. The FFA’s appointment of 21st Club […]

  • 29 Jan 2018


    Former City Football Group executive, Simon Wilson, joins 21st Club in advisory role.

    LONDON, 29th January 2018

    Today 21st Club entered into an agreement with former Southampton, Manchester City, and Sunderland Executive Simon Wilson, to collaborate on shared interests. Wilson brings with him 17 years of front line experience across the full spectrum of football club operations, […]