Post Archive

The list of our articles
  • 10 Aug 2017

    The point of Neymar

    As European football restarts after the summer break, club's’ performance expectations have been realigned based on the extent of their offseason spending.While it is true that signings can often have a significant impact on a team, the points value of a new signing is generally overstated. One of the reasons for this is that league […]
  • 03 Aug 2017

    The value of Lukaku

    As an industry, one of our biggest challenges is determining value in the transfer market. Valuations are often done on gut feel, or skewed by recent deals (which in turn are often done on gut feel, and so on). We also know that having a smart starting point can have a strong impact on the […]
  • 19 Jul 2017

    The realistic recruiter

    Signing new players represents one of the biggest opportunities to move the needle in football, regardless of our club’s size and stature. It also carries a huge risk: the cost of getting it wrong.Fans and other stakeholders expect new signings to make an instant impact, yet they often fail to become core players in […]
  • 13 Jul 2017

    An unwanted record

    Earlier this week we launched Acquisition, our new product that helps football clubs mitigate risk and maximise success in the transfer market. Acquisition was born out of us seeing the level of inefficiency in player trading and wanting to help clubs make smarter decisions with their money.For a good example of how money is often […]
  • 10 Jul 2017

    Acquisition: Finding a better way

     I'm really excited to launch Acquisition, the latest tool available inside our Evolution platform.The purpose of Acquisition is to help clubs mitigate risk and maximise success in the transfer market. Player trading is one of the biggest opportunities for a club to move the needle on performance, and yet as an industry we only get […]
  • 06 Jul 2017

    Finding undervalued talent

    As a football industry we’ve been trying harder and harder in recent years to find ‘undervalued talent’, with mixed success.Broadly, there are two approaches we can take. The first is bottom-up; finding traits or actions that our competitors dismiss, but actually tells us more about a player. For example, valuing the quality and quantity of […]
  • 29 Jun 2017

    Definitely probably

    In 1964, the CIA’s Sherman Kent tried to bridge the gap between ‘poets’ and ‘mathematicians’ when discussing the likelihood of certain events. He proposed that a phrase like ‘probable’ should represent an event with a 75% chance of taking place, while a phrase like ‘we doubt’ should be around a 30% chance.His study inspired a […]
  • 22 Jun 2017

    The challenge of scouting Ajax

    Ajax’s impressive run to the Europa League final alerted clubs across Europe to the potential of the young players in their squad, and suggested to many that they had the temperament as well as the skill to compete in bigger leagues.While clubs have access to video as well as the ability to watch Ajax’s players […]
  • 14 Jun 2017

    Lessons from the NBA

    The recently completed 2016/17 NBA season was the first to pass without a single head coach being fired since 1970/71. Given that the league saw 18 in-season sackings between 2012 and 2016, the current stability of NBA coaching jobs is unprecedented in the modern era. It remains to be seen whether 2016/17 will stand as […]